The Great Room workspaces to be rebranded as Industrious

The rebrand comes four years right after US-headquartered Industrious– now a unit of CBRE– gotten homegrown The Great Room in May 2022. CBRE acquired full control of Industrious in January 2025.

Real estate following hospitality-led work environment contractor The Great Room– extending Singapore, Hong Kong, Bangkok and Sydney– will operate under the Industrious label, starting July 1.

The action will combine Industrious’ Asia Pacific (Apac) places, previously operating under The Great Room, into its international network, the firm stated in a June 17 launch.

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The 3 brand-new areas schedule to start in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.

The Great Room also presently operates 2 locations in Sydney, Australia; two in Bangkok, Thailand; and one in Hong Kong.

” At the core, The Great Room and Industrious share the similar idea that work should really feel human,” claims Su Anne Mi, handling supervisor for Industrious Apac and co-founder of The Great Room. “That theory is what defined The Great Room throughout Apac, and it carries forward under the Industrious brand name.”

” Establishing a single global brand combines our group and participants all over the core values that have always specified us: premium hospitality, gorgeous style, and a true sense of belonging,” adds Gentry Long, president of Industrious.

Laborious strategies to expand its Apac folder by more than 50% over the next 12 months, including the opening of 3 brand-new areas in Singapore this year. The pipeline is part of a wider global development, with the firm intending to open up over 60 brand-new places worldwide in 2026.

The Great Room currently operates seven locations in Singapore, consisting of workspaces at One George Street in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Roadway.